18-to-29

What’s the impact of the 18-to-49-year-olds when it comes to this years election?  It’s a lot.  So what impact do they have when it comes to your station, your website… or even your brand?

The Washington Journal looked at how this demographic will impact the upcoming presidential election with special guest Paul Conway.  It’s not foreign to think that the “Millennial” generation will be a hugely targeted group in 2012.  But I was surprised to find out this group is being targeted on an emotional and micro-relationship level.  Sounds a lot like how we try to reach our listeners, doesn’t it?  So by creating special campaigns directed to this one group of people, politicians use the opportunity in mediums like Facebook and Twitter to craft their message.

For the sake of defining this group, the Millennial Generation includes anyone born in the “late ’70s or early 1980s to the early 2000s”, which would equal out to someone who is currently in the age neighborhood of 12 to 32.  Now lets look at how many people in this demo use social media:

Facebook:  32% users are between 0 and 34
Twitter: 41% of users are between 0 and 34
source

But what do these people want?  It’s results.  In this interview with Paul I caught a few things:

ONE:  His group has made an impact, and they find this demo wants RESULTS more than anything else in the election:
Just Push Play:

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TWO:
How do you get results?  Well created grass root efforts work with this demographic:
Just Push Play:

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THREE:
  To reach the demo, surround yourself with people who are — because they understand it:
Just Push Play:

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So examine what you’re doing to reach this group of people.  If you’re a news/talk station, this generation is getting their news from networks like Facebook — and you should be supplying it to them locally.  I think more than ever talk stations need to take advantage of this year as their cornerstone to creating a monster social brand.  Get it while the gettin’ is good my friends.

About Ryan Wrecker

I'm an award winning radio programmer, news anchor, talk show host, digital guru and problem that currently serves as a writer for Radio Ink Magazine. My blog (RyanWrecker.com) is designed to help personalities advance themselves through content creation. Follow me on Twitter @RyanWrecker
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