Monthly Archives: August 2012

Upgrade Yourself Like An HGTV Reality Show

If you’re a radio personality, you can invest in yourself by upgrading your on-line presence.  But adding value doesn’t have to be like an HGTV Reality Show.  You don’t have to put on a tool belt and smash through dry wall.  … Continue reading

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Investing in radio for content

Some time ago I had a discussion with Chris Miller (show some love).  I asked him what an entity like a magazine or a popular blog would do if they had the broadcast power of a radio station all to … Continue reading

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Get with the times, man!

Are you a Mad Men fan?  Even if you take the storyline out of the equation, you have to admire a show that depicts a wild era of advertising.  In a way, you can watch the show and still get … Continue reading

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Bowie the marketer

Ziggy played guitar, but Bowie made him a star.  We often forget about the genius that goes behind making a great character.  But creation is just part of it.  You have the be able to market that creation and sell … Continue reading

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Foresight of targeted content

Bill Rasmussen is a revolutionary broadcaster.  You may not know the man, but you know his work.  Bill is credited as the co-founder of ESPN — along with being it’s first president and CEO.  But it wasn’t always a giant … Continue reading

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18-to-29

What’s the impact of the 18-to-49-year-olds when it comes to this years election?  It’s a lot.  So what impact do they have when it comes to your station, your website… or even your brand? The Washington Journal looked at how … Continue reading

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