Imagine your tower just took an uppercut to the jaw and was down for the count. It’s not a pretty sight. No matter how good the product, it’s not easy to swallow that you’re just one heavy storm away from becoming one of the most expensive internet only operations in your state. That very thing happened to our sister station in Eau Claire, Wisconsin. The tower that housed WEAU-TV and WAXX-FM was 2000 feet tall. To put that into perspective:
Their broadcast tower was a good 528 feet taller than the Empire State Building. After the storm, this is what it looked like — a degraded pile of twisted metal that fortunately didn’t hurt anyone going down. To this day they’re still trying to pick up the pieces and rebuild from that late March morning.
To no surprise, the radio station on that tower is a monster in the ratings. The Marconi winning country team built an amazing product that was not shut down in an instant. In order to keep that station on the air, it pirated the frequency of one of it’s sister stations — 92.9 The Big Cheese. For just a few days, they had to stop and collaborate. I’m not sure what lead me to roll tape when I streamed the station, but I was very curious how their morning man Cooper was going to react. I think he did a great job, even knowing that I might have been the only person in the world to hear this considering it was only online.
I know they’ve worked extremely hard to correct what mother nature decided to do and I’m glad my buddy Cooper isn’t broadcasting to an audience of one — even if he says he is.