Category Archives: interview

Content Creation Series

It turns out I’m not the only person that’s interested in content creation — so is Radio Ink!  I’ll be producing some videos in the near future where I interview content creators… and I couldn’t be more excited to do … Continue reading

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Get with the times, man!

Are you a Mad Men fan?  Even if you take the storyline out of the equation, you have to admire a show that depicts a wild era of advertising.  In a way, you can watch the show and still get … Continue reading

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Bowie the marketer

Ziggy played guitar, but Bowie made him a star.  We often forget about the genius that goes behind making a great character.  But creation is just part of it.  You have the be able to market that creation and sell … Continue reading

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Foresight of targeted content

Bill Rasmussen is a revolutionary broadcaster.  You may not know the man, but you know his work.  Bill is credited as the co-founder of ESPN — along with being it’s first president and CEO.  But it wasn’t always a giant … Continue reading

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18-to-29

What’s the impact of the 18-to-49-year-olds when it comes to this years election?  It’s a lot.  So what impact do they have when it comes to your station, your website… or even your brand? The Washington Journal looked at how … Continue reading

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Building an empire

It’s not easy building an empire.  Many networks have tried and failed.  So what chance does an individual broadcaster have?  It seems slim.  But now is the absolute best time to start your own network and build your own brand. … Continue reading

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Social Media in a time of emergency

In foreign countries around the world, the government has the ability to lock down the internet.  We’ve seen this demonstrated with the riots in Egypt escalated. In the United States, could that ever happen? You better believe it. Let’s say … Continue reading

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Digg it

Is Facebook a long-term investment?  I think it’s a fair question.  We’re still looking at it in it’s prime, but with threats from Google+ and other means of interacting with people on-line, it’s hard to tell if we’ll still be … Continue reading

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