Facebook study results

 

I’ll say it again — this is an assault on science and the people who compile stats for a living.  With that said, here’s the results from the Facebook study from Wednesday.

Keep in mind a few things:

Markets 100-110 — I wanted to use markets that weren’t too big or too small in hopes to get a good idea of stations that actually have full time on-air jocks.

Top 10 Arbitron ranked stations (12+) — no reason to go into the lowest rated stations in a market rather just the top of the markets

100 Total stations — I looked at all the stations, even if there were some nominal formats

Some similar formats were combined — in order to get a bigger idea of what we’re dealing with, some of the similar formats were combined.

SO here’s the Top 10 of each category:

Format Total # of stations
1 Hot AC / Top 40 20
2 Country 17
3 AC 10
4 Urban 9
5 Talk / Sports 8
6 Classic Hits 6
7 Adult Hits 5
8 Active Rock 5
9 Classic Rock 5
10 Alternative 2
Format Average number of fans
1 Hot AC / Top 40 11007.57
2 Active Rock 8142
3 Country 7268.41
4 AC 4137.75
5 Urban 4065.37
6 Classic Hits 3176
7 Classic Rock 2195
8 Adult Hits 2156
9 Alternative 2156
10 Talk / Sports 1956.42
Format Average 12+
1 Country 6.5
2 AC 6.18
3 Urban 5.4
4 Classic Hits 5.1
5 Active Rock 5.06
6 Classic Rock 4.86
7 Hot AC / Top 40 4.7
8 Talk / Sports 4.6
9 Alternative 2.9
10 Adult Hits 2.9
Format Frequency of updates per day
1 Alternative 15
2 AC 5.2
3 Hot AC / Top 40 4.85
4 Classic Rock 4.6
5 Talk / Sports 4.25
6 Active Rock 3.6
7 Country 3.41
8 Urban 3.11
9 Classic Hits 3
10 Adult Hits 1.8

Note that some of the results should be put into perspective since it’s a small sample size.  For example with only 2 Alternative stations I write them off in most instances.

However let’s look at the Average number of fans compared to Average 12+ rating.  Does the number of fans relate to the higher rating?  Let’s compare:

Format Difference between fans and rating rankings
AC +2
Active Rock -3
Adult Hits -2
Alternative 0
Classic Hits +2
Classic Rock +1
Country +2
Talk / Sports +2
Hot AC / Top 40 -6
Urban +2

I don’t think anyone would agree there’s a definite correlation between the number of Facebook fans your station AND it’s Arbitron rating… but it’s fairly consistent that most formats only move up or down 2 spots in rank.  This raises a few more questions — are stations popular because they interact with fans OR are stations interacting with fans because they feel they have to in order to stay popular?

If you’re interested in getting the raw data I based this study — yes I’ll share without cutting off the crusts.  Just e-mail me from the Contact menu above and I’ll send it over.

About Ryan Wrecker

I'm an award winning radio programmer, news anchor, talk show host, digital guru and problem that currently serves as a writer for Radio Ink Magazine. My blog (RyanWrecker.com) is designed to help personalities advance themselves through content creation. Follow me on Twitter @RyanWrecker
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