If they’re going to call you the Real Deal, you better live up to it.
I had a chance to talk to MMA fighter Ross Pearson before his UFC134 Pay-Per-View match-up in Brazil on Saturday, August 27th. They broadcasted LIVE from Brazil with Ross as one of the better billed match-ups. Ultimately he lost to Edson Barboza, but what was interesting is how Ross reacted before and after the fight — all publicly on Twitter.
You can follow him @RossTheRealDeal
Here’s some example tweets before the fight:
Here’s some example tweets after the fight:Thanks to everyone for support been amazing, I’m proud of what iv achieved here in Rio, disappointed with result but I will be back stronger Thank u @danawhite & @lorenzofertitta and @ufc for having me been apart of this amazing historic event!! Just watched fight back for first time, I’m even more disappointed in the judges decision after seen the fight, I feel I won rounds 1&3
Ross also spent time answering questions of other Twitter users and thanking other sponsors. His Twitter following is 17K strong. Before the fight, I asked him what his thoughts were on the role of social media and how he uses it. Take notice how he recognizes the role of a fanbase:
Ask yourself a few questions: Who is your fanbase? How does your fanbase interact? How can YOU interact with your fanbase? How can you make yourself more visible to people who aren’t your fans? How do you connect the dots between people who like the content but don’t associate yourself as a supplier of that content?
These are some big questions that take more time than understanding to gain a following. Even if Ross doesn’t know how powerful his following is, he’s doing it right. Why can’t we as radio personalities take the steps to start doing something bigger?
I heard someone once say, “if you’re not promoting yourself, who will?”