I always admire radio show hosts that talk about our own craft — and spend time on-air to poke fun at our own profession. As a listener, you’re already engaged with the host on a personal and intimate basis on many levels. Hopefully they interact with you on-line, send you requests, meet you at remotes and maybe go even further.
Maybe that’s why I’m a fan of the Phil Hendrie Show. Even if you take away his brilliant radio theater and comedy, he’s one of the only nationally syndicated hosts I hear who constantly talk about our very own business honestly on-air. What was interesting about the rant below is that he brought it up while he was conducting an interview — very casually. He was talking to comedian Harry Shearer about the whole business between Conan O’Brien and Jay Leno and spent time to relate it to radio.
What a cool dude. Spending time to let the listener engage into something like our business builds an even deeper relationship. Imagine if you were talking about something that happened in your city and you stood up for them or their job. Now imagine giving your listener a platform where they can grow even deeper with you — as they now stand for you. It’s building something more personal than time and temperature.