Phil Hendrie rant

Phil Hendrie Twitter photo / @realphilhendrie

One of the most talented and creative people on radio is Phil Hendrie.  Take away the comedic value, he adds something to radio that widely goes unappreciated. The more I think about it, the more I can find a deeper value to brief segment from his show on 10/4/11:

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It raises a few questions — is Phil too specialized for his own good?  Is radio looking for something different than a fully produced show?

In radio, we’re programmed to play the hits, regardless of the format.  But the problem is a personality won’t fine tune their craft by playing the hits, rather, they’ll develop by uniquely separating yourself from what everyone else is doing.  Consequently, if management and consultants are training radio personalities to clone ‘the hits’, what benefit is it for the personality to do something different — regardless of how good the product is?  And what does it do for long term listenership of your station if you’re only building short-term relationships?

Then the web plays a role in this discussion.  When ad revenue for radio is flat or down, web revenue keeps growing by the billions.  BUT the content that’s being sold on the web is unique, personal and specialized.  SO where’s the disconnect between the content on the web and on-air?  Web has a lot of value and gives the opportunity to expand from what a radio personality is limited to doing on-air… but it’s not totally separate in the fact that it was pulled from the same originators.

I couldn’t help but think of the Pink Floyd song, “Have A Cigar” and the line:

The band is just fantastic, that is really what I think…
Oh by the way, which one’s Pink?

 

Keep it up Phil.  I admire what you do for our business. 

About Ryan Wrecker

I'm an award winning radio programmer, news anchor, talk show host, digital guru and problem that currently serves as a writer for Radio Ink Magazine. My blog (RyanWrecker.com) is designed to help personalities advance themselves through content creation. Follow me on Twitter @RyanWrecker
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3 Responses to Phil Hendrie rant

  1. Emmett says:

    Let me understand exactly what is going on. Phil does his show in the middle of the night and there aren’t enough callers who get sucked in as there used to be 15 years ago when he was rush hour on KFI? Is that the problem exactly? (Phil is not available in my area).

  2. Ryan Wrecker says:

    What I get out of that rant is (in lack of better words), “what’s the point of opening a 4-star steak house when people are buying frozen pizza?”

  3. Emmett says:

    Talk radio is no longer king. The Radio biz is no longer king. He’s doing a parody of something that is no longer king. It’s funny as hell, but it may not be if you didnt grow up on talk radio and talk radio was not an omnipresence like it was for us. (Though my teens and pre-teens think PH is hilarious. But they probably inherited their father’s weird sense of humor.)