If you're not familiar with The Game Theorists, you should check them out. Matthew Patrick is the kind of host that records voice over inside of his apartment closet with a blanket over his head. He also has some very unique perspectives when it comes to theories about popular video games, their characters and their platforms.
A few months ago, one of his videos showed up in my 'recommended videos' YouTube feed, so I checked it out and I'm glad I did. There's one video in particular that really stood out. It's called, "Flappy Bird, PewDiePie, and Pasta Sauce" and it has a great perspective about YouTube and content creation.
You don't have to be a trend setter, but ask yourself this -- if you create content, where do you sit on that graph?